UK-based designer Joe White is the founder and creative force behind Ye Olde Studio, where he creates richly detailed brand identities inspired by craftsmanship, heritage, and timeless design. Specializing in hand-drawn illustration, custom typography, and characterful logos, his work blends traditional artistic techniques with a refined contemporary sensibility, resulting in identities that feel both enduring and distinctive.

Working with specialty coffee roasters, craft beverage makers, and artisan brands around the world, White is known for visual storytelling that celebrates authenticity and quality. His intricate illustrations and carefully considered compositions evoke a sense of history while remaining fresh and relevant, making his work especially sought after by brands that value originality, craftsmanship, and lasting appeal.